Why Some Homes Sell in a Weekend—And Others Linger for Weeks
In today’s real estate market, it’s not uncommon to see one home sell in a matter of days while another down the street sits on the market for weeks. So what makes the difference? It all comes down to strategy.
Market Pace: What’s Normal in 2025?
The market has shifted significantly since the frenzied pace of 2021 and 2022. Back then, it wasn’t unusual for homes to receive multiple offers within hours of listing. But that environment was the exception—not the rule.
Looking at historical data:
2017–2020: Homes averaged 56.5 days on the market.
2021–2024: That number dropped to 40 days due to post-pandemic demand.
2025: The average has ticked up to 50 days—still faster than before, but no longer a sprint.
That said, averages don’t tell the full story. Some homes are still flying off the market in the first weekend, while others struggle to gain traction. What sets them apart?
The Key Factors Behind a Faster Sale
1. Pricing Strategy
Overpricing is one of the biggest reasons homes sit on the market. Buyers are informed and cautious—they know when a home is priced too high and often won’t bother viewing it in person.
A well-priced home creates urgency and competition, leading to stronger offers and a quicker sale. The best pricing decisions are backed by up-to-date local data—not gut feelings.
2. First Impressions Matter
Curb appeal isn’t just a buzzword—it’s a powerful influence on buyer perception. Simple upgrades like fresh mulch, trimmed landscaping, and a clean or freshly painted front door can make all the difference.
Inside, decluttering and neutralizing your home’s decor helps buyers envision themselves in the space—critical for emotional connection.
3. Marketing That Stands Out
The first showing always happens online. Listings must shine with high-resolution photos, compelling descriptions, and wide exposure across platforms like the MLS, Zillow, and social media.
Many successful listings also include digital ads, video walkthroughs, and social media reels to increase reach and attract the right buyers quickly.
4. Location Still Counts
Homes in walkable neighborhoods, strong school districts, or near major commuter routes typically sell faster. But even if a home isn’t in a hot spot, strategic marketing can highlight the unique benefits of the area.
Final Takeaway
Homes that sell quickly aren’t necessarily the most upgraded or luxurious—they’re the ones with the right preparation and a thoughtful game plan. With professional guidance, even a home outside of a top-tier neighborhood can achieve a fast, competitive sale.
Whether you're weeks away from listing or just starting to consider selling, a strong strategy makes all the difference. Reach out to a local expert who can help position your home to sell faster—and for the best possible price.
Join Randolf and Johnny on this weeks market update video for the full scoop: